For innovators

Fast and steady wins the race

Stop sitting on that idea; let’s see if it has legs. Take product development from ideas to insights with a customized process to test in the market and get real-world feedback fast.

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Best practices you can bank on

Ready, set, go to market

Simultaneously test multiple ideas to prioritize which features, benefits, new products, and improvements you should spend the most time exploring.

Listen and learn

Rooted in behavioral science, our market research approach removes bias by gathering observational data so you can understand consumer behavior and preferences.

Continual improvement

Helping you build a research ecosystem that speeds up your internal
innovation process and inspires future ideas.

Create iterative research models internally

Identify patterns with straight-forward reporting

Want to know more about how we work?

Tried and trusted

Thousands of tests and counting with amazing results:

NEXXUS Global Consumer & Market Insight Lead

"The team will be thrilled by the results, they're pretty intuitive. This project was a win!"

Strategies deployed

No items found.

Shea Moisture Head of Innovation

"This is good to see and helps us focus our claims. We can be thoughtful with the messages that land. It's awesome. Really good results."

Strategies deployed

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Arm & Hammer Laundry Sr Director of Marketing

"We're always very curious and always looking for new Orchard learnings. And the team applies them right away!"

Strategies deployed

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Kimberly Clark Insights Director

"Honestly, I don't know if Orchard has a direct competitor. While there are certainly alternatives, in terms of the methodology, Orchard uses, it is truly unique. I don't know have another supplier that does the same thing that does."

Strategies deployed

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Head and Shoulders, Herbal Essences, Pantene Analytics Director

"In defining our big bet, hook and storyboard, product naming, and visual identity for our new hair care proposition, the Orchard platform allowed us to make quick and cost effective decisions based on real consumer behavior"

Strategies deployed

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Clorox Marketing Director

"Traditional learning methods are way too slow and consumer testing outside the real work is only directional - we've had too many situations where it's given us false positives/false negatives. Orchard solves that through real-world testing with incredibly fast turnarounds."

Strategies deployed

Audience segmentation

Concept testing

Messaging testing

Clorox Innovation Director

Director, Analytics & Insights

"The outcome of our Orchard testing will literally inform what innovation products we move forward with in an executive meeting the very next day."

Strategies deployed

Iterative testing

Burt's Bees Marketing Director

Founder

"Our ultimate goal is to move Orchard testing scale from narrowly focused on marketing questions to answering and informing business strategy - this tool became a much more significant tool with the total BU."

Strategies deployed

Audience segmentation

Concept testing

Upstream consumer behavior testing

Venus, Braun, Gilette Insights Director

Product Manager

"Orchard's real-world testing helped us identify how to maximize reach and conversion. This set the basis to win for the initiative, as well as enabled us to adapt our Brand's social media strategy"

Strategies deployed

Concept testing

Creative testing

Iterative testing

What to expect

1.

An email
You’ll hear from us within 24 hours to set up a time to meet.

2.

A video call
We’ll meet, preferably face-to-face for 30 minutes.

3.

An interactive demo
We’ll engage you in our process so you can experience our method.

4.

Q&A
Ask us anything or tell us about your needs and ideas.

Want to see what Orchard can do for you?

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Orchard is a Chicago-based market research company.

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