about us

transforming how brands go to market

We’re here to upend the way brands innovate and take their strategies to consumers.

Orchard has pioneered a behavioral test-and-learn research solution. Our approach aims to solve the “say-do-gap” that’s increasingly being amplified in survey-based research methods. We call it testing “in the wild.”

By building a foundation of trust paired with high-performance, we foster a partnership with brands to help them go to market with higher rates of success, solving for value, speed, and quality of insights.

our mission

We’re not just here to do research.

We value trusted relationships within our own team and with our clients. We’re here to be the leader in behavorial data and predictive analytics, while empowering brands to drive innovation and customer reach with the highest accuracy.

our values

what motivates us

01

Creativity

We imaginatively solve complex problems and make them simple so ideas can grow.

02

Adaptability

We learn fast and pivot hard to adjust to changing environments.

03

Accountability

We accept responsibility for our actions and hold each other to high standards of excellence.

04

Trust

Whether you’re a teammate or a client, we’re ride or die, so our relationships remain strong.

our team

where we work

Our team is headquartered in the vibrant River North neighborhood of Chicago, with team members across the country.

start testing “in the wild”

find out why we make great partners