"The team will be thrilled by the results, they're pretty intuitive. This project was a win!"

"This is good to see and helps us focus our claims. We can be thoughtful with the messages that land. It's awesome. Really good results."

"We're always very curious and always looking for new Orchard learnings. And the team applies them right away!"

"Honestly, I don't know if Orchard has a direct competitor. While there are certainly alternatives, in terms of the methodology, Orchard uses, it is truly unique. I don't know have another supplier that does the same thing that does."

"In defining our big bet, hook and storyboard, product naming, and visual identity for our new hair care proposition, the Orchard platform allowed us to make quick and cost effective decisions based on real consumer behavior"

"Traditional learning methods are way too slow and consumer testing outside the real work is only directional - we've had too many situations where it's given us false positives/false negatives. Orchard solves that through real-world testing with incredibly fast turnarounds."

"The outcome of our Orchard testing will literally inform what innovation products we move forward with in an executive meeting the very next day."

"Our ultimate goal is to move Orchard testing scale from narrowly focused on marketing questions to answering and informing business strategy - this tool became a much more significant tool with the total BU."

"Orchard's real-world testing helped us identify how to maximize reach and conversion. This set the basis to win for the initiative, as well as enabled us to adapt our Brand's social media strategy"