Close the Say-Do Gap

Close the
Say-Do Gap

We meet consumers where they actually make decisions, not in survey environments.
It’s real behavior, in a real context, with real launch predictability.

Red circle with a red X inside it on a white background.

No incentives

No bias

No AI

Green checkmark icon indicating confirmation or success.

Authentic behavior

How it works

Get Started

TRUSTED Insights PROVIDER FOR THE WORLD'S BIGGEST BRANDS

Traditional surveys struggle to solve today’s complexities

And the say-do gap continues to grow

Today’s market moves fast, and consumers expect more. Insight teams are running leaner than ever yet still expected to pave the way.

Testing

in the wild

makes it possible.

Discover why

Insights grounded in real behavior.

Our data comes from real audience engagement, offering a more reliable read of performance.

Access the right audiences at scale.

Whether it’s niche or mass markets, our solution ensures your ideas are validated by those who matter most.

Test more, learn faster, spend smarter.

More than 6x the volume of traditional testing, across multiple platforms in parallel, without multiplying costs.

Testing

in the wild from ideation

to commercialization.

Our methodology maps directly onto the way
ideas evolve, from early signal indications to in-market performance.

Seed^TM

Seed™ is Orchard’s early-stage testing solution designed to pinpoint the strongest problem statements, themes, and early ideas before investing further.

Jobs-to-be-done/Unmet Needs

Pain Points

Market Trend Validation

Territory Exploration

Shape^TM

Shape™ is Orchard’s mid-stage testing solution for refining and advancing ideas like product concepts, positioning territories, packaging directions, claims, or communications.

Idea Screener

Concept Testing

Digital Product Prototyping

Claims / Feature Testing

Pack Screening

Restage Testing

Tagline / Slogan Testing

Naming Testing

Activate^TM

Activate™ is Orchard’s validation-stage solution for confirming which near-final executions will perform best under the same rigor and realism it will face in market.

Pre-Launch Testing

Creative Optimization

Brand Lift Measurement

Pricing Thresholds

How testing

in the wild

works.

We bring conjoint analysis and creative execution together.

Our matrix-based framework acts like a visual conjoint, breaking each idea into its component parts — claims, messages, tones, images, packaging, etc. — then recombines them into structured experiments. That gives us not only the optimal combination, but a hierarchy of drivers, isolating which variables truly move behavior, independent of styling or audience bias.

See it in action

Orchard’s unique approach is light
years ahead of traditional research

Forget surveys. Forget A/B testing. Our methodology solves for problems
with speed, scale, and bias.

Traditional Research

In the wild testing

Time to insights

Weeks to months for data collection and analysis

Days to get actionable, predictive insights

Participant bias

High bias from incentives and awareness of testing

Zero bias - consumers unaware they're being studied

Predictive accuracy

Often fails to predict actual market behavior

Highly accurate prediction of real consumer choices

Sample authenticity

Self-selected, incentive-driven sample

Natural consumer base in authentic situations

What our customers are saying

"The team will be thrilled by the results, they're pretty intuitive. This project was a win!"

NEXXUS Global Consumer & Market Insight Lead

"This is good to see and helps us focus our claims. We can be thoughtful with the messages that land. It's awesome. Really good results."

Shea Moisture Head of Innovation

"We're always very curious and always looking for new Orchard learnings. And the team applies them right away!"

Arm & Hammer Laundry Sr Director of Marketing

"Honestly, I don't know if Orchard has a direct competitor. While there are certainly alternatives, in terms of the methodology, Orchard uses, it is truly unique. I don't know have another supplier that does the same thing that does."

Kimberly Clark Insights Director

"In defining our big bet, hook and storyboard, product naming, and visual identity for our new hair care proposition, the Orchard platform allowed us to make quick and cost effective decisions based on real consumer behavior"

Head and Shoulders, Herbal Essences, Pantene Analytics Director

"Traditional learning methods are way too slow and consumer testing outside the real work is only directional - we've had too many situations where it's given us false positives/false negatives. Orchard solves that through real-world testing with incredibly fast turnarounds."

Clorox Marketing Director

"The outcome of our Orchard testing will literally inform what innovation products we move forward with in an executive meeting the very next day."

Clorox Innovation Director

"Our ultimate goal is to move Orchard testing scale from narrowly focused on marketing questions to answering and informing business strategy - this tool became a much more significant tool with the total BU."

Burt's Bees Marketing Director

"Orchard's real-world testing helped us identify how to maximize reach and conversion. This set the basis to win for the initiative, as well as enabled us to adapt our Brand's social media strategy"