revolutionize your market research
The cost of failed market research is high. Unlike traditional methods, our in-the-wild testing predicts what consumers actually want, not just what they say they want.
No incentives, no bias, just authentic behavior. Fast.
Leading companies trust Orchard to help guide them to better decision making.
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Leading companies trust Orchard to help guide them to better decision making.
how do you truly understand what your consumers want?
More than $600B is lost annually from product failures and ineffective marketing–due in part
to decisions made from bad research data. The “say-do-gap” continues to plague traditional
research methods, making it challenging to confidently translate to in-market success.
Our tests leverage digital social environments to measure how consumers actually behave. No self-reporting or incentivizing.
Our proprietary platform allows us do in two weeks what other market research companies do in months.
We learn from millions of consumer data points, and can test 6x more ideas than other research methods.
how does it work?
your partner in insights
You have a problem to solve. We work alongside and in tandem with you to solve it.
Our results provide actionable, more accurate insights that help you make better decisions–without guesswork or gut feelings.
Plant the seed
It starts with the seed of an idea or a question.
Simple or complex, let’s uncover what you’re trying to solve. Our strategists will help you identify the right test objectives and research learnings to target.
Feed your ideas
Together, we identify which concepts and answers are most likely to engage target audiences.
We build a test matrix with value propositions and pain points. And rather than testing one idea at a time, we test all those concepts simultaneously.
Precise segmentation
Test up to one million qualified consumers across multiple platforms.
It’s a numbers game. The more people that see your idea, the more data we gather, the more accurately we predict behavior. We grow the reach using third party data, targeting consumers based on demographics, interests, needs, and more.
Observe human nature
Traditional testing requires consumers to come to you and consciously think about your idea. But research shows people tend to tell you what they think you want to hear.
Our testing integrates your ideas seamlessly into social media. People instinctively interact with your ideas, like any other content.
Discover actionable insights
Authentic engagement unveils reliable predictors of consumer behavior. Our analysts distill large datasets and benchmark results across historical patterns and industry norms.
We then present you with actionable insights through an easy-to-understand scoring system.
empower your ideas
Get to your best ideas faster. Test what consumers like and don’t like so you can be confident that what you’re building will win in the marketplace.
Orchard testing helps you answer questions like:
What problems exist?
What solutions are consumers looking for?
What trends are they following?
What product concepts resonate?
Expand your knowledge. Better understand your consumers' needs and pain points so you can build on your big ideas.
Orchard testing helps you answer questions like:
What big idea resonates with our customers?
What benefits are most valuable?
What features are most useful?
What claims resonate best?
Find the right messaging and which concepts connect with customers. What if you could accurately A/B test in two weeks? Now imagine, in two weeks, A/B... C/D/E... to Z testing up to one million people.
Orchard testing helps you answer questions like:
Which creative concepts drive action?
What messaging moves a customer to action?
What visuals inspire?
What benefits resonate?
success stories
JP
Founder
“Valuable insights! My mind is already racing with immediate actions we can take to optimize our marketing communications.”
Strategies deployed
Audience segmentation
Concept testing
Messaging testing
Rebecca
Director, Analytics & Insights
“In 6 weeks, Orchard’s collaboration streamlined testing, creative development, and decision‑making for our new product proposition, saving time and costs.”
Strategies deployed
Iterative testing
Tana
Founder
“My pitch this morning was a roaring success. THANK YOU for everything you and your team have done to contribute to this outcome.”
Strategies deployed
Audience segmentation
Concept testing
Upstream consumer behavior testing
Maya
Product Manager
“I'm always impressed by your team's ability to not only turn things around so fast, but also develop robust learnings.”
Strategies deployed
Concept testing
Creative testing
Iterative testing